Executive Summary
Verizon Wireless is currently the dominant mobile service provider on the market. They seek to improve their service by providing Apple's new iPhone, 4G network service, and new mobile devices. The 4G network service is faster service than 3G network service which people use these days. Apple's iPhone is one of top mobile devices of now days and new iPhone upcoming with Gen Y consumers' expectation. These providing make to stay lead of the completion with Gen Y consumers in the mobile market.
Introduction
The Mobile Market is one of best interesting market in the world. In the United States, Verizon Wireless is a wireless phone provider that operates and owns the largest mobile telecommunications network. They had the second largest revenue of all United States wireless companies reporting $49.332 billion in 2008. The name "Verizon," a portmanteau, is derived by combining the word "veritas," a Latin term that means "truth," and the word "horizon." Together, they are supposed to conjure images of reliability, certainty, leadership, and limitless possibilities. Verizon Wireless has lots of competitors. One of best competitors is AT&T which has been experiencing success because of their exclusive iPhone. Other competitor, Sprint, has been providing 4G network which is faster network than the others.
The 4G networks Service
Nowadays, Gen Y users use 3G network every day even it has limited speed, so they want to faster network service than now. The 3G network has up to 2Mbps data rate, but 4G networks have 100Mbps moving - 1Gbps stationary. Verizon Wireless will provide 4G network next year and launch it commercially in at least 25 to 30 markets in the U.S.
There is Verizon Wireless's broadband 3G network map. They will offer the 3G network as they build the 4G network. Their big advantage is largest coverage than other competitors.
The Apple's iPhone was announced in 2007, it has been the leading mobile device for 3 years. The iPhone has over than 200,000 applications, and the device style is innovation. Gen Y consumers love their iPhone, even if their carrier which is AT&T is not a best. Gen Y users need bigger mobile carrier, so Apple will have make a new iPhone for Verizon Wireless . In additon, Apple plan to release new iPhone on June 7. (See Attachment 1).
Verizon Wireless's new mobile devices
Verizon Wireless provides new mobile devices again and again, for Gen Y users need. Lately, Verizon Wireless announced the HTC Droid Incredible and LG Ally. HTC Droid Incredible has better specification than the other smartphones. It provides 8 megapixel camera and Mobile Broadband Connect. (See Attachment 2). LG Ally is innovative futuristic concept phones from the LG Design of the Future Challenge. Mobile officially introduced its Android-powered LG Ally by announcing a marketing partnership with Marvel Studios and its upcoming "Iron Man 2" movie. (See Attachment 3).
Recommendations Verizon Wireless will provide better service again and again. Recently, mobile devices users are want to faster speed service and satisfied their devices. The following is how Verizon Wireless will appeal to Gen Y users:
Verizon iPhone
4G network service
New mobile devices
Verizon Wireless will cover mobile users' demand and make a lot of revenue in the mobile market.
Attachment 1: New iPhone Attachment 2: HTC Droid Incredible
proximity
a next generation connection
Proximity Research Report
Verizon Wireless's new evolution
Verizon Wireless will be future's leader
By Kihyun Kim
Spring 2010
Table of Contents
Executive Summary
Introduction:
The 4G network Service
Apple's new iPhone
Verizon Wireless's new mobile devices
Recommendations
Attachment 1: Unlocking Shops
Attachment 2: Roaming Charges
Attachment 3: Renting a Cell Phone
References
Executive Summary
Verizon Wireless is currently the dominant mobile service provider on the market. They seek to improve their service by providing Apple's new iPhone, 4G network service, and new mobile devices. The 4G network service is faster service than 3G network service which people use these days. Apple's iPhone is one of top mobile devices of now days and new iPhone upcoming with Gen Y consumers' expectation. These providing make to stay lead of the completion with Gen Y consumers in the mobile market.
Introduction
The Mobile Market is one of best interesting market in the world. In the United States, Verizon Wireless is a wireless phone provider that operates and owns the largest mobile telecommunications network. They had the second largest revenue of all United States wireless companies reporting $49.332 billion in 2008. The name "Verizon," a portmanteau, is derived by combining the word "veritas," a Latin term that means "truth," and the word "horizon." Together, they are supposed to conjure images of reliability, certainty, leadership, and limitless possibilities. Verizon Wireless has lots of competitors. One of best competitors is AT&T which has been experiencing success because of their exclusive iPhone. Other competitor, Sprint, has been providing 4G network which is faster network than the others.
The 4G networks Service
Nowadays, Gen Y users use 3G network every day even it has limited speed, so they want to faster network service than now. The 3G network has up to 2Mbps data rate, but 4G networks have 100Mbps moving - 1Gbps stationary. Verizon Wireless will provide 4G network next year and launch it commercially in at least 25 to 30 markets in the U.S.
There is Verizon Wireless's broadband 3G network map. They will offer the 3G network as they build the 4G network. Their big advantage is largest coverage than other competitors.
Figure 1
Source: http://www.verizonwireless.com/b2c/CoverageLocatorController?requesttype=NEWREQUEST&lid=//global//plans//coverage+maps
Apple's new iPhone
The Apple's iPhone was announced in 2007, it has been the leading mobile device for 3 years. The iPhone has over than 200,000 applications, and the device style is innovation. Gen Y consumers love their iPhone, even if their carrier which is AT&T is not a best. Gen Y users need bigger mobile carrier, so Apple will have make a new iPhone for Verizon Wireless . In additon, Apple plan to release new iPhone on June 7. (See Attachment 1).
Verizon Wireless's new mobile devices
Verizon Wireless provides new mobile devices again and again, for Gen Y users need. Lately, Verizon Wireless announced the HTC Droid Incredible and LG Ally. HTC Droid Incredible has better specification than the other smartphones. It provides 8 megapixel camera and Mobile Broadband Connect. (See Attachment 2). LG Ally is innovative futuristic concept phones from the LG Design of the Future Challenge. Mobile officially introduced its Android-powered LG Ally by announcing a marketing partnership with Marvel Studios and its upcoming "Iron Man 2" movie. (See Attachment 3).
Recommendations
Verizon Wireless will provide better service again and again. Recently, mobile devices users are want to faster speed service and satisfied their devices. The following is how Verizon Wireless will appeal to Gen Y users:
Verizon Wireless will cover mobile users' demand and make a lot of revenue in the mobile market.
Attachment 1: New iPhone
Attachment 2: HTC Droid Incredible
Attachment 3: LG Ally
References
Verizon Wireless. Verizon Wireless LTE Network (2009). Verizon Wireless official website. Retrieved May 17, 2010 fromhttps://www.lte.vzw.com/AboutLTE/VerizonWirelessLTENetwork/tabid/6003/Default.aspx .
Reardon, Marguerite. Verizon Expects 4G Launch Next Year (2009, Feb. 18). Cnet . Retrieved May 17, 2010 from
http://reviews.cnet.com/8301-13970_7-10166622-78.html
Miller, Matthew. First look review: HTC Droid Incredible from Verizon Wireless. (2010, April 19). ZD Net. Retrieved May 17, 2010 from http://blogs.zdnet.com/cell-phones/?p=3569&tag=col1;post-33207
Raphael, JR. Apple’s iPhone on Verizon: 4 Reasons to Think Twice (March 30, 2010). PC world. Retrieved May 17, 2010 from
http://www.pcworld.com/article/192948/apples_iphone_on_verizon_4_reasons_to_think_twice.html
Gonsalves, Antone. Verizon iPhone Could Come This Year (March 30, 2010). Information Week. Retrieved May 17, 2010 from http://www.informationweek.com/news/mobility/business/showArticle.jhtml?articleID=224200730